DESIGN PROCESS

“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.”
Through in-depth discussions and an agile iterative development process we come to know our clients’ online web communication and operating needs and then architect, develop and integrate the right website technology solutions to meet them.

Design Process

Look of the Website

design process

Look of the Website

Determining the look of your website can make or break it! In CAM’s process for designing the look of your website, we factor in our research to define what is appealing to your target audience.

Important for any webdesign is that it matches the purpose of the site, or the nature of the product it tries to sell. While CAM can think of many occasions, where CAM would prefer a clean and unobtrusive website, sometimes a crazy and out-of-the ordinary design is just what makes your brand stand out. Creative companies, such as CAM are in the perfect position to add some extravagance to your site.

Using the sitemap, we design the connections between pages and correlate them to each other by the look of the website.We create bridges from your needs to the design and appeal of what your users will like.

We focus on 7 key principles that make a Web design look good:

  • Balance
  • Grid
  • Color
  • Graphics
  • Typography
  • White space
  • Connection

Looking for a new design? Reach out to CAM today to see how we can take your company from ordinary to extraordinary!

Flow and Feel

Flow and Feel

Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for. CAM prioritizes the flow and focuses effort on the few that will impact the most users and have the greatest gain.

Whether you’re mapping out a brand new website or looking to optimize an existing user experience, flow design will keep you out of the trap of designing individual pages and interactions and instead focus you on fulfilling users’ needs. By prioritizing your user flows and focusing on the ones that drive the most value to the most users and to the business, you can make the greatest impact with your initial flow design.

When considering user flows, think past the first conversion, and design for the ultimate conversion, which might lie a few steps behind. This is particularly important with any type of commerce-driven business, for which the first conversion is often just a prelude to the primary revenue event. By stacking these complementary funnels, you create a more cohesive user experience that drives better results for both the user and your business.

Custom flows allow you to architect experiences according to traffic source or visitor type and enable you to set the experiential pace, build user confidence and get buy-in on the way to the ultimate conversion.

Allow for CAM to create or redesign your site flow and create the ultimate conversion!

design process

Aesthetics

design process

Aesthetics

The Internet can be a cruel place, where the laws of evolution apply. You have to adapt, be adept and adopt a new attitude about your site’s aesthetics – and the look and feel and the impression these design aspects have on visitors.

  • The aesthetic effects have an important role in all types of Web sites concerning how the sender is perceived, i.e. the image that is conveyed of the organization or individual behind the information. All Web sites have a sender or information source, and all the linguistic, functional, and aesthetic effects on a Web site communicate something about that source.
  • The aesthetic effects must support the content and the functional aspects. Web sites are more user-friendly when they contain aesthetic effects that support the navigation and interaction functions.
  • The aesthetic effects must be adapted to the genre of Web site. For example, we expect an entertainment Web site to offer a reasonable amount of aesthetic experiences, whereas our primary expectation of an information search Web site is that we can get the desired information as efficiently as possible.
  • The aesthetic effects should be adapted to the target audience. A presentation site targeting a young audience must be designed in accordance with the contemporary trends in visual aesthetics and should differ from a presentation site that targets the general adult population

You can spend months of time and a lot of money getting your site up and running, but a first-time visitor will give you less than five seconds to ‘wow’ them. No ‘wow’, no how – that visitor has moved on before you’ve even said, “Welcome”.

Allow for CAM to use our research on your market to appeal to your target audience!

Functionality

Functionality

To determine the most important aspect of a site’s functionality requirement, ask the question “what is this site’s purpose?” The purpose describes the function the site must fulfill. In each case, the site’s purpose describes the function it must perform. Its quality of functionality is determined by how well it performs that function.

Another part of functionality is how we achieve these goals and meet the purpose. Using different methods to achieve functions such as a web store, blog site, or a site that offers professional services.

All these function are designed to captivate your audience while keeping the user experience in mind.

We know the web is no longer just on the desktop. We put a huge emphasis on responsive design, which ensures that viewers get the best possible mobile browsing experience, no matter what device they’re using.

design process
Give us a call today at (888) 959-0220 or schedule an appointment to speak with a specialist at your convenience to get started!
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