“It’s all about teamwork!”
We believe the cornerstone for maximizing a client’s investment in their web presence is working collaboratively to establish a clearly defined web strategy for their online goals – a strategy that works in tandem with overall strategic vision for the business or organization.
It’s time to make the user flows a bigger priority in our design process. Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for your website!
CAM’s approach to User Experience:
- Users appreciate quality and credibility – Content is more important than the design which supports it
- Users don’t read, they scan – Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page
- Web users are impatient and insist on instant gratification – If a web-site isn’t able to meet your users’ expectations, then we, as the designers, failed to get the job done
- Users don’t make optimal choices – Users satisfice; they choose the first reasonable option
- Users want to have control – Users want to be able to control their browser and rely on the consistent data presentation throughout the site
A website’s success still hinges on just one thing: how users perceive it. “Does this website give me value? Is it easy to use? Is it pleasant to use?” These are the questions that run through the minds of visitors as they interact with your products, and they form the basis of their decisions on whether to become regular users.
User experience design is all about striving to make them answer “Yes” to all of those questions. With CAM on your side, every visitor will give you a “YES”!
Not every business has the same website needs. We cater your web presence uniquely for you. We have solutions built for your needs. We do our best to provide options for any kind of budget.
CAM considers the needs of your customers, prospects, employees, the media and anyone else who might visit your site, in addition to your organizations business and marketing objectives. This approach is called “usability design” and it is necessary when creating intuitive navigation, easy-to-find content and useful response mechanisms.
Planning on selling products? We have unique solutions to handle any type of e-commerce need. Whether you want to manage your site on your own, or be completely hands off, we can cater to both!
Clients expect certain things when they come to CAM and those with the highest level of service will know how to identify those expectations and expect for CAM to meet them to their satisfaction.
Whatever your needs are, CAM plans to meet them all and exceed them to benefit your business.
Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action.
Having an effective call to action is an essential part of any website. A call to action is not just limited to ecommerce sites. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time.
An official or authoritative instruction. Having a well thought out sitemap and over all flow, lead to conversions. Creating a a simple, yet unique sales funnel can lead to your overall goal.
A call to action provides:
- Focus to your site
- A way to measure your sites success
- Direction to your users
Call to Actions need to be compelling. Call to Action buttons can serve a variety of functions. After all, “call to action” is really a bit vague.
All it means is that it’s main purpose is to get a visitor to your site to do something. And that’s exactly what we do!