“Know your market, have access to them directly and provide content and promotions you know will evoke an emotional response.”
What everyone wants to have is a dialogue with a brand. And a dialogue happens because you’re engaged with your customers, you’re not marketing at your customer.
Cost Per Click
With cost-per-click (CPC) bidding, you can set a maximum price on the cost of someone clicking on your AdWords ads. You can get good value with this bidding method because you pay only when a viewer is interested enough to click your ad and learn more.
The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price.
In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.
Think about billboards: Advertisers pay for billboard space based on how many people might see their ad as they drive by, whether those people actually notice the ad or not.
Internet ads are different: With AdWords CPC bidding, you only pay for Google’s “billboard space” when you know users saw your ad and were motivated enough to click. If 100 people view your ad and three click it, you pay for the three clicks, not for the other 97 views.
Allow for CAM to create a CPC Campaign that will benefit your business!
Landing pages are the heart and soul of an inbound marketer’s lead generation efforts. A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar.
Oli Gardner of Unbounce says, “Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action.”
6 Reasons You Need Landing Pages:
- Easily Generate Leads!
- Give Your Offers a Place to Live
- Collect Demographic Information About Your Prospects
- Understand Which Prospects Are More Engaged
- Provide Fuel for Other Marketing Channels
- Offer Insights Into the Effectiveness of Your Marketing Offers
Campaign Call Tracking
Our call tracking software can reveal which campaigns, websites, and search keywords are driving phone call conversions. With visitor timelines, you can see your customer’s journey through your website. Call conversion data feeds directly into Google Analytics and then into Google Adwords so you can track phone calls as conversions.
Discover which ads & keywords drive calls. Measure and improve ROI from search, digital, and offline marketing. Know what makes your phone ring!
CAM’s Dynamic Website Call Tracking:
- Visitor & Keyword-Level Tracking
- Campaign-Level Call Tracking
- Dynamic Number Insertion
- Multichannel Call Attribution
- Call Recording
- Whisper Messages