“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’“
From search engine optimization to social media marketing, we develop client-specific website marketing approaches that leverage innovation, sophistication and a thorough understanding of web marketing principles and best-practices online.
Once you have created your content marketing strategy, the fun part begins: creating the content! CAM refers to your brand focus and your audience’s goals to identify the right mix of content purposes. Each piece of content should have one clearly defined purpose—no more, no less.
Common purposes include:
- To inform (conceptual knowledge)
- To teach (how to)
- To inspire
- To entertain
- To persuade
- To start a conversation
- To spark a controversy
- To express an opinion
- To share industry knowledge or resources
Finding the best content mix is all about proportions. Although the foundation of your content marketing efforts may be based on educating your audience through informative articles, you may also want to entertain them through infographics and cartoons so that they have something fun to share. Remember, all content should fall within your area of expertise and reinforce your brand.
- Videos (Educational, Case Studies, Testimonials, and Commercials)
- Social Media
- Branded Marketing
Search Engine Optimization
Just about every business can benefit from SEO. The most well-known benefit — more business from Google through better rankings — is reason enough to do it. But hopefully this article has shown you that there are some critical indirect benefits as well. Done well, SEO is much broader than most people think, both in the techniques it uses and the benefits from them. And like a good coach, SEO helps you do things you should have already been doing.
CAM’s top 5 reasons you need it:
- Search is where your customers are
- SEO brings you super-targeted traffic
- SEO makes your website better … for people
- SEO helps you compete with big budget competitors
- SEO leads to more traffic from non-search websites
Allow for CAM to make your website searchable and make a statement on the world wide web!
CAM spends time focusing on quality content that revolves around a specific keyword. The days of slaving over keywords and trying to stuff them anywhere it fits have come and gone.
CAM approaches your SEO to focus on creating focused, quality content throughout your entire campaign. From on-page, to off-page, to the entire user experience, focus on solving your prospects needs rather than stuffing keywords down their throats.
Optimizing for on-page SEO is not a guaranteed fix. Simply adding keywords to your pages won’t magically improve your search engine rankings.
What you get with CAM:
- A Webmaster Dedicated to your Business
- Proper Implementation
- Rich Snippets
- Competitive Placement
CAM is ready to step-up and start driving traffic towards your website! Contact us today!