Couple of months back, Instagram had developed its latest collage app called ‘Layout’. While Instagram is not the first one to plunge into the collage business, this is a great opportunity to see an overflow of interesting and new collages created by users and brands.
In their blog, Instagram has described Layout as an application that allows one to combine multiple photos into a single image. This is a simple, and fun way of widening your creativity.
What is Layout?
A Layout is a simple collage app which is intuitive to use. If you are not familiar with any collage apps, then you need to know that they allow you to take multiple photos and combine them into a single one using various layouts. So, when you open the Instagram’s new app, you can see various images from your camera roll.
When you click on the image, you will get a list of pre-made collage layouts and you can preview them. Now after you select the given template which you want to work with, you can make modifications as per your choice. The normal pinch to zoom, adjusting the section sizes, rotating and flipping photos along with collage, and more can be done. Another feature of this app is the ‘photo booth’. This feature allows the user to use the front camera to upload selfies as a part of the collage.
Right from its inception, Instagram has been the best tool for businesses to market their product and services. The below given data clearly proves on how Instagram supports and helps in achieving the goals of the business
Steps In Using Instagram Layout As Marketing Strategies
- Displaying Product Categories Or Features
Assume you have a product with multiple related features or many products which come under the same categories. You want to promote them together, and the best way is to create a collage. While using the Layout app, you need to make sure the relationship among the products is understandable.
All the images created in the layout have to make sense as a bundle and they have to relate to the target audiences. At times you can use various branding techniques and websites like http://www.idigic.net/ to create an impact among users.
- Creating Images In The Form of Comic Strips
Using the Layout, you can add series of images. This creates a story about your brand or product in a way your followers and readers can relate to. It is important that the story is self-explanatory or at least it has to be amusing to see.
- Displaying Products From Different Angles
Just like the online shopping portal Amazon, it can be interesting if you can show your products from different angles. This helps the potential users to get familiarized with the given product and encourage them to purchase it. By using the Layout, you can add the images of the product into a single collage, which instigates potential customers to know more about the product.
- Display The Process
Most people like to see the process of how the product is created or sold in motion. The best part of using the collage is that they help in summarizing the short visual processes. For creating a good process collage, you need to focus on a single message or story which users have to experience. Try to make sure each of the images captures the essence of each step.
Checking out the past tendencies, there is no doubt that Instagram encourages users to create and share collages. And this new trend will arise and become one of the major services for increasing the reputation of your brand as well as online business.
Guest Article provided by Sara George from iDigic