BRAND-NAME SOFTWARE BUGS with flashy public relations campaigns are commonplace since the Heartbleed vulnerability was announced in 2014 with a media-friendly name, logo, and web site. But another bug is on the horizon that is setting a new bar for brand-name bug disclosures. It’s called Badlock and it’s already receiving a lot of controversial attention,..
Simply put, cloud computing is computing based on the internet. Where in the past, people would run applications or programs from software downloaded on a physical computer or server in their building, cloud computing allows people access to the same kinds of applications through the internet. When you update your Facebook status, you’re using cloud..
IN THE FULLY realized Internet of Things, will we see, as Chris Anderson has written, an explosion of digital innovation and invention “by regular people with their own needs, not big companies?” Is it also possible, as a new Brookings Institution report suggests, that it will “yield greater economic value than even the hype suggests” and account for “11..
The FBI wants companies to know that the Bureau is there for them if they are hacked. But if that hack involves Cryptolocker, Cryptowall or other forms of ransomware, the nation’s top law enforcement agency is warning companies that they may not be able to get their data back without paying a ransom.
Dont find yourself on the 2nd page rankings. At least 2-3 times each week I get asked about the value of showing up on the first page of Google versus the second. How many people actually scroll to the bottom of the page and click the ‘next’ link? Several months ago Chitika (ChiTika- not the..
I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you. You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide..
As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience. Knowing your own USPs and understanding your customers well, will help give your business a voice and means you’ll be able to create and curate content..
In this age of the empowered customer, a deliberate and planned approach to social media helps companies keep their fingers on the pulse of what’s important to their customers. Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing out promotional materials to their audience…
Enticing your audience to engage with your marketing content is a common struggle, especially when it comes to email marketing. After all, an email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of delete it, you need to give your email’s..
1. Always write email subject lines. Not including a subject line is one of the biggest mistakes you can make. The subject line often determines whether an email is opened and how the recipient responds. An email with a blank subject line will likely get deleted, lost, or immediately irritate the recipient, who is forced..